American school children face a health crisis as obesity and its accompanying complications rise; nutrition policies are changing to address the situation. Calorie reductions in school lunches are promising; however, recommendations to decrease calories could reduce consumption of nutrient-dense foods, such as milk. Three studies were evaluated: the role of flavored milk in student milk consumption (Yon and Johnson, 2014); student acceptance of reduced calorie flavored milk (Quann and Adams, 2013); and the influence of sugar-sweetened beverages (SSBs) as competition for flavored milk (Lasater et al., 2011). When flavored milk was no longer offered, school milk sales declined 26.0%, and the amount of milk discarded increased by 11.4%. Thus, overall school milk consumption decreased 37.4%. When calories were reduced in flavored milk, participation in the National School Lunch Program (NSLP) declined 2.6% but then stabilized after 4–6 mo, indicating student acceptance. Between 1989 and 2008, calories from sugar-sweetened beverages increased from 130 kcal/day to 209 kcal/day, while calories from milk consumption decreased from 218 to 170 kcal/day, indicating there is competition for fluid milk consumption.