The primary objective of this extension education project was to develop an innovative teaching tool to mobilize research on udder health and milk quality in the Canadian dairy industry. More specifically, data visualization and real-space animation techniques were used to develop a unique and engaging video to (a) support conventional teaching materials at the University of Guelph, and (b) educate Canadian dairy producers about milk quality in Canadian dairy herds and the impact of evidence-based management on udder health. The video superimposes animations in real-space to create an interactive on-screen environment, and explores the use of somatic cells for evaluating milk quality and udder health, discusses optimal somatic cell counts (SCC), and reviews effective management practices for maintaining low SCC. Furthermore, the video uncovers provincial patterns and trends in Ontario bulk tank somatic cell count (BTSCC) at an industry level from 1985 (~12,000 dairy farms; average BTSCC: 294,000 cells/milliliter) to present day (~3,700 dairy farms; average BTSCC: 217,000 cells/milliliter), and highlights the impact of penalty programs to improve milk quality. The video was filmed in December 2016, and made available online in February 2017 at bit.ly/BTSCC17. A webpage housing the video and supplementary content, and a social media communication strategy utilizing Twitter, YouTube and other platforms will be implemented in March 2017 to disseminate the video online. A classroom learning series is also being developed to explore the efficacy of the video as a teaching tool in undergraduate, graduate and veterinary medicine courses at the University of Guelph. Preliminary feedback suggests this tool is an effective and engaging means of communicating research results. An evaluation of video outcomes/impacts related to student engagement, learning, ability to generate discussion, and video spread will be conducted in April 2017. This project serves as a tangible example for researchers, veterinarians, and agri-food stakeholders on how research can be mobilized using innovative online methods to improve end-user engagement and learning.